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Stellar Presentations: An Entrepreneur's Guide to Giving Great Talks
Originally published in Technical Communication, Vol. 60, No. 1
Shel Israel. 2012. CreateSpace. [ISBN 978-1-4700-0819-2. 76 pages. US$9.99 (softcover).]
This slim volume is geared towards technology entrepreneurs who are trying to sell an audience a product or service. Its four sections cover preparation and delivery of the speech, as well as tips for specific potential problems and a brief chapter exhorting presenters to have fun.
Shel Israel's advice:
Stellar Presentations draws heavily on both the author's and other speakers' experiences, with anecdotes illustrating the various points sprinkled liberally throughout the text. While many of these anecdotes are amusing, the actual advice offered is fairly basic. On the other hand, "techies" who must become salespeople to get funding or otherwise sell their idea may find such information helpful.